{"id":357,"date":"2025-07-16T20:19:39","date_gmt":"2025-07-16T20:19:39","guid":{"rendered":"https:\/\/urbacks.com.ar\/home\/?page_id=357"},"modified":"2025-09-23T12:40:21","modified_gmt":"2025-09-23T12:40:21","slug":"nosotros","status":"publish","type":"page","link":"https:\/\/urbacks.com.ar\/home\/nosotros\/","title":{"rendered":"Sobre nosotros"},"content":{"rendered":"\n<section id=\"sobre-nosotros-gestion-online\" style=\"padding:60px 20px; background:#f9fafb;\">\n  <div style=\"max-width:1100px; margin:0 auto;\">\n    <header style=\"text-align:center; max-width:900px; margin:0 auto 32px;\">\n      <p style=\"letter-spacing:.08em; text-transform:uppercase; color:#6b7280; font-size:.9rem; margin:0 0 8px;\">\n        Urbacks \u00b7 Gesti\u00f3n Integral de Negocios Online\n      <\/p>\n      <h2 style=\"font-size:2.4rem; line-height:1.2; color:#111827; margin:0 0 14px;\">\n        Sobre Nosotros\n      <\/h2>\n      <p style=\"font-size:1.1rem; line-height:1.8; color:#374151; margin:0;\">\n        Desde 2010 ayudamos a marcas y pymes a vender m\u00e1s y mejor en digital. Integramos estrategia, \n        tecnolog\u00eda y operaci\u00f3n diaria para que tu e-commerce funcione de punta a punta: \n        desde la planificaci\u00f3n y el cat\u00e1logo hasta la log\u00edstica, la atenci\u00f3n al cliente y el an\u00e1lisis de datos.\n      <\/p>\n    <\/header>\n\n    <!-- 3 pilares -->\n    <div style=\"display:grid; grid-template-columns:repeat(auto-fit,minmax(260px,1fr)); gap:22px; margin-top:36px;\">\n      <article style=\"background:#ffffff; border-radius:14px; padding:26px; box-shadow:0 6px 18px rgba(0,0,0,.06);\">\n        <h3 style=\"font-size:1.15rem; color:#111827; margin:0 0 10px;\">Estrategia &amp; Producto<\/h3>\n        <p style=\"color:#4b5563; line-height:1.7; margin:0;\">\n          Propuesta de valor, benchmarking, pricing, pol\u00edtica promocional, arquitectura de categor\u00edas y \n          cat\u00e1logo orientado a conversi\u00f3n. KPI-driven para priorizar lo que impacta en ventas.\n        <\/p>\n      <\/article>\n      <article style=\"background:#ffffff; border-radius:14px; padding:26px; box-shadow:0 6px 18px rgba(0,0,0,.06);\">\n        <h3 style=\"font-size:1.15rem; color:#111827; margin:0 0 10px;\">Tecnolog\u00eda &amp; Operaci\u00f3n<\/h3>\n        <p style=\"color:#4b5563; line-height:1.7; margin:0;\">\n          Implementaci\u00f3n en WooCommerce\/Shopify, MercadoLibre, Mercado Pago, integraciones con \n          ERPs, automatizaciones con Google Workspace\/Apps Script, gesti\u00f3n de env\u00edos y SLA operativos.\n        <\/p>\n      <\/article>\n      <article style=\"background:#ffffff; border-radius:14px; padding:26px; box-shadow:0 6px 18px rgba(0,0,0,.06);\">\n        <h3 style=\"font-size:1.15rem; color:#111827; margin:0 0 10px;\">Adquisici\u00f3n &amp; Datos<\/h3>\n        <p style=\"color:#4b5563; line-height:1.7; margin:0;\">\n          SEO\/SEM, campa\u00f1as Meta\/Google, remarketing, email &amp; WhatsApp, CRM, etiquetado y anal\u00edtica \n          para decisiones en tiempo real y optimizaci\u00f3n continua de ROAS y margen.\n        <\/p>\n      <\/article>\n    <\/div>\n\n    <!-- Qu\u00e9 hacemos (bullets) -->\n    <section aria-labelledby=\"que-hacemos\" style=\"margin-top:42px;\">\n      <h3 id=\"que-hacemos\" style=\"font-size:1.35rem; color:#111827; margin:0 0 14px;\">Qu\u00e9 hacemos<\/h3>\n      <ul style=\"margin:0; padding-left:20px; color:#374151; line-height:1.9;\">\n        <li>Setup completo de e-commerce y MercadoLibre: estructura, medios de pago, env\u00edos y reputaci\u00f3n.<\/li>\n        <li>Gesti\u00f3n mensual integral: carga y mantenimiento de productos, contenido, precios y stock.<\/li>\n        <li>Automatizaciones operativas con Google Sheets + Apps Script para pedidos, precios y reportes.<\/li>\n        <li>Atenci\u00f3n al cliente omnicanal y protocolos de posventa orientados a NPS.<\/li>\n        <li>Publicidad de performance (SEM\/Meta), SEO t\u00e9cnico y contenidos que convierten.<\/li>\n        <li>Dashboard de KPIs (ventas, conversi\u00f3n, ticket, CAC, ROAS, tiempos de despacho) y mejoras iterativas.<\/li>\n      <\/ul>\n    <\/section>\n\n    <!-- C\u00f3mo trabajamos -->\n    <section aria-labelledby=\"como-trabajamos\" style=\"margin-top:34px;\">\n      <h3 id=\"como-trabajamos\" style=\"font-size:1.35rem; color:#111827; margin:0 0 14px;\">C\u00f3mo trabajamos<\/h3>\n      <div style=\"display:grid; grid-template-columns:repeat(auto-fit,minmax(240px,1fr)); gap:18px;\">\n        <div style=\"background:#ffffff; border:1px solid #e5e7eb; border-radius:12px; padding:18px;\">\n          <strong style=\"display:block; color:#111827;\">1) Diagn\u00f3stico<\/strong>\n          <span style=\"color:#4b5563;\">An\u00e1lisis de negocio, mercado y operaciones actuales.<\/span>\n        <\/div>\n        <div style=\"background:#ffffff; border:1px solid #e5e7eb; border-radius:12px; padding:18px;\">\n          <strong style=\"display:block; color:#111827;\">2) Plan &amp; Roadmap<\/strong>\n          <span style=\"color:#4b5563;\">Objetivos, hitos, prioridades y m\u00e9tricas de \u00e9xito.<\/span>\n        <\/div>\n        <div style=\"background:#ffffff; border:1px solid #e5e7eb; border-radius:12px; padding:18px;\">\n          <strong style=\"display:block; color:#111827;\">3) Implementaci\u00f3n<\/strong>\n          <span style=\"color:#4b5563;\">Setup t\u00e9cnico, integraciones, cat\u00e1logo y procesos.<\/span>\n        <\/div>\n        <div style=\"background:#ffffff; border:1px solid #e5e7eb; border-radius:12px; padding:18px;\">\n          <strong style=\"display:block; color:#111827;\">4) Gesti\u00f3n &amp; Optimizaci\u00f3n<\/strong>\n          <span style=\"color:#4b5563;\">Operaci\u00f3n diaria + iteraci\u00f3n basada en datos.<\/span>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- Confianza -->\n    <section aria-labelledby=\"por-que-urbacks\" style=\"margin-top:36px;\">\n      <h3 id=\"por-que-urbacks\" style=\"font-size:1.35rem; color:#111827; margin:0 0 14px;\">Por qu\u00e9 elegirnos<\/h3>\n      <div style=\"display:grid; grid-template-columns:repeat(auto-fit,minmax(260px,1fr)); gap:18px;\">\n        <div style=\"background:#f3f4f6; border-radius:12px; padding:18px;\">\n          <strong style=\"color:#111827;\">Experiencia real<\/strong>\n          <p style=\"color:#4b5563; margin:6px 0 0;\">M\u00e1s de una d\u00e9cada construyendo y operando canales online en Argentina.<\/p>\n        <\/div>\n        <div style=\"background:#f3f4f6; border-radius:12px; padding:18px;\">\n          <strong style=\"color:#111827;\">Enfoque integral<\/strong>\n          <p style=\"color:#4b5563; margin:6px 0 0;\">Un solo equipo para estrategia, tech, marketing y operaci\u00f3n.<\/p>\n        <\/div>\n        <div style=\"background:#f3f4f6; border-radius:12px; padding:18px;\">\n          <strong style=\"color:#111827;\">Resultados medibles<\/strong>\n          <p style=\"color:#4b5563; margin:6px 0 0;\">KPI claros, reportes simples y decisiones basadas en datos.<\/p>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- CTA -->\n    <div style=\"text-align:center; margin-top:44px;\">\n      <a href=\"\/contacto\" \n         style=\"display:inline-block; background:#111827; color:#ffffff; padding:14px 22px; border-radius:10px; text-decoration:none; font-weight:600;\">\n        Hablemos de tu proyecto\n      <\/a>\n      <p style=\"color:#6b7280; font-size:.95rem; margin-top:10px;\">\n        Tambi\u00e9n podemos auditar tu canal actual y proponerte mejoras en 7 d\u00edas.\n      <\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Urbacks \u00b7 Gesti\u00f3n Integral de Negocios Online Sobre Nosotros Desde 2010 ayudamos a marcas y pymes a vender m\u00e1s y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":381,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-357","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/urbacks.com.ar\/home\/wp-json\/wp\/v2\/pages\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/urbacks.com.ar\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/urbacks.com.ar\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/urbacks.com.ar\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/urbacks.com.ar\/home\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":22,"href":"https:\/\/urbacks.com.ar\/home\/wp-json\/wp\/v2\/pages\/357\/revisions"}],"predecessor-version":[{"id":526,"href":"https:\/\/urbacks.com.ar\/home\/wp-json\/wp\/v2\/pages\/357\/revisions\/526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/urbacks.com.ar\/home\/wp-json\/wp\/v2\/media\/381"}],"wp:attachment":[{"href":"https:\/\/urbacks.com.ar\/home\/wp-json\/wp\/v2\/media?parent=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}